Pro Tip: Focus on Value, Not Cost

Business 360

In business, the value of a product or service goes beyond its price tag. A compelling story and value proposition are what set startups apart from their competition. In this article, we explore the importance of recognizing and effectively communicating the added value that clients receive when investing in a professional project, and why it's better to do it right the first time than to pay for it twice.

Pro Tip: Focus on Value, Not Cost

When it comes to startup business owners, a compelling story and value proposition are what sets them apart from their competition, not statistics about being slightly better than others. Clients may request lower prices for professional work, but it's important to remember that the lowest price doesn't always equate to the best value. It's better to do a project right the first time than to pay for it twice. Knowing the value you bring to the table, effectively communicating that, and having confidence in your work is powerful.

When a client pays for a project, they are investing in something that holds far greater value than just the materials and labor involved. They are investing in preparation and planning, as well as the knowledge, experience, and tools utilized by the professionals working on their project. They are paying for the level of professionalism they expect, and hopefully, they will receive excellence, discipline, and integrity. They are also paying for taxes, licenses, insurance, and any sacrifices or liabilities that may arise during the course of the project. The challenge for service providers lies in packaging this added value in a way that their customers recognize and appreciate. By identifying their real value add, service providers can ensure that their customers truly understand the benefits of working with their business.

Read the full article in the Springfield Business Journal

Donnie Brawner is CEO and owner of Paragon 360 and Paragon Fabrication. He can be reached at