Need is everywhere.
No matter where you look, whether in your business, community, church or home, you will find something or someone demanding attention. With the overwhelming amount of need around us, we tend to become desensitized to it and only engage in things that compel us. People are typically not motivated to support or give to a need, but they are motivated to give to a vision.
If you want to motivate or inspire people to get behind your project or new initiative, you must start by casting a compelling vision. For business owners or people in leadership positions, getting crystal clear on the reasons behind what you are doing is the key to seeing a successful completion of your efforts. It may be launching a new business, a company trying to expand its operations or building support for a charity event. Regardless of how powerful or impactful the goals or objectives might be, they may never be realized if the vision is not cast correctly.
When casting vision, it is critical to ask the question, “Why?” Why are we doing this? What are the real goals and objectives?
I have witnessed business owners working themselves to death trying to expand their business, but often when asked why, or to share the endgame objective, it is hard for them to find an answer. If a business is going to spend money renovating a lobby space – why? Does this increase revenue, build your brand or expose your business to new potential customers?
Here are three reasons to start with why when casting vision.