When we understand our clients’ needs and reasons, we can better serve them and add value. This changes the dynamics of our work and makes it easier to help clients achieve their goals.
You can do this by building long-lasting partnerships, and I believe you’ll find that projects with long-standing clients run more smoothly. The “one and done” mindset doesn’t allow for this. By partnering with clients, we can become valuable resources and can share in their success.
By understanding our clients’ needs and objectives, we are better equipped to provide value and support beyond the scope of the project. This approach builds long-lasting, sustainable relationships with clients and helps to avoid the pitfalls of a transactional mindset.
While only some projects or clients may fit this model, you can maintain the same high standards of quality and care for all clients to uphold your reputation. By setting your sights on building partnerships, you’ll open yourselves up to new opportunities and potential clients that may see the value in working with you for the long term.
Donnie Brawner is CEO and owner of Paragon 360 and Paragon Fabrication
Originally Featured in Springfield Business Journal: Is Your Business Missing the Target?