Incredible Pizza continues to take a healthy slice of the nation’s family entertainment pie. And while some in the industry may be feeling a little thin and crispy, the family value niche that Incredible Pizza targets is proving to be deep dish. Incredible Pizza’s 2008 revenues were $82.6 million, up from $64 million in 2007. Much of Incredible Pizza’s growth is fueled by development of new sites. There are now sixteen Incredible Pizza locations open, and projects under construction include company partnership stores in Des Moines, Iowa and Indianapolis, Indiana, and a franchise store in Phoenix.
The facilities have taken over many old Wal-Mart and K-Mart box stores and average between 50,000 – 75,000 square feet. The stores feature indoor electric go-carts, bumper cars, black-lit Route 66 nine-hole mini golf and several other attractions and games in the Fairgrounds, where the number of video and redemption games vary from 100 to 140 per location. Several centers feature full size black-light bowling and all guarantee the extensive all-you-can-eat buffet. Customers can choose to eat in a gymnasium sock hop-themed setting where diners view sports shows and cartoons, a Starlight drive-in movie room that shows rotating late 1940s through early 1960s movies, the retro 1950s diner where monitors roll out vintage sitcoms such as I Love Lucy and Leave It to Beaver, or they can choose a quiet family room.
Paragon 360 has been the primary designer and supplier of audio, video and lighting since 2004 and has installed and commissioned a total of eighteen Incredible Pizza Company store locations across the United States and Mexico. Continuing our success with America’s Incredible Pizza Company, we are proud to announce recently completed projects in St. Louis, Texas, Iowa, Indiana and Tennessee.
Utilizing state-of-the-art computer automation and precise repeatable quality multimedia is just one part of what makes these facilities so successful. The facilities also feature fully remote monitor capabilities and control systems that provide for foreground and background audio, multiple projectors and LCD TV’s for video as well as UV lighting, moving lighting fixtures and theatrical fog. The design goal is to allow each store to have the same experience regardless of store parameters and environments.